Why Use Clear Packaging

why use hlp clear packaging

Packaging is the brand communications tool that gets up close and personal. Clear packaging is the brand communications tool that connects consumers directly to your product.  High-quality, well-executed clear plastic packaging offers many advantages over plain paperboard packaging:

• Allows consumers to view contents and promotes easy product identification.

• Showcases primary packages and products beautifully.

• Offers high marketing appeal and display characteristics.

• Creates strong and lasting visual impressions.

• Cuts through clutter of crowded retail shelves.

• Creates exciting aesthetics and value-added perceptions. 

• Conveys elegance and supports prestige product positioning.

• Excels at seasonal packaging promotions, especially gift sets or gift-with-purchase offers.

• Contributes mightily toward very positive sales results.